Malhotra will lead the business in the Indian market to deepen its reach, sharpen the focus on local consumers, attain more user base in the country and build into an infrastructure company

74% Indian marketers plan to increase their budget this year, says LinkedIn survey

Vibhor Gulati, Partner, Art-E Media, writes how Live E-commerce has emerged as a cult favourite interface that has taken the retail market by leaps

Through the partnership, the companies aim to offer data-driven influencer marketing in the country

The European influencer management platform has inked the JV to offer advanced analytics of global influencers

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

The 12-part digital-first branded content series will feature successful companies and individuals who have changed the face of the Indian marketplace

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

The dynamic duos of Danish Sait with Mallika Dua and Kenny Sebastian with Srushti Tawde were chosen for 4 Reels to highlight – experience of Samsung's ecosystem is optimised when in pairs

As per Baillie, Co-founder and Chief Strategy Officer, Ampverse, because traditional advertising isn't working for next-gen audiences who are savvy enough to block ads on various digital platforms, gaming has emerged as one the most effective ways to connect with such young audiences irrespective of the Tier-wise bifurcation

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels

In a freewheeling interaction with BuzzInContent.com, Arya, CEO, Only Much Louder Entertainment, highlighted that because artists are at the centre of all that happens at the entertainment company including the launch of various platforms, OML broke even during the pandemic and has been growing in double digits ever since

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the shift in the marketing campaigns of stationery brands by taking a look at how Classmate, Linc, Navneet, and Camlin, have made their mark in the world of education through their unique marketing strategies

The talent management agency has onboarded eight regional language celebrities: Athulyaa, Varsha Bollamma, Kiki Vijay, Sathish, Srushti Dange, Sruthi Hariharan, Akshara Gowda and Mirnaa

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore how Ramzan and Eid are portrayed in Indian-branded content

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”