As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice
By BuzzInContent Bureau | June 22, 2020Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting
By BuzzInContent Bureau | January 17, 2020His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe
By BuzzInContent Bureau | January 19, 2023Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow
By Akansha Srivastava | April 28, 2020Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020
By BuzzInContent Bureau | March 12, 2020BuzzInContent.com asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'
By Akansha Srivastava | December 16, 2019Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too
By Akansha Srivastava | November 26, 2019Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations
By BuzzInContent Bureau | August 12, 2019The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal
By BuzzInContent Bureau | July 25, 2018‘Postcards of Pride' captures the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs' families for the last 19 years. Till date he has written letters to 4,000 families. The film urges people to light a candle outside their own homes at 8:00 PM on March 23, Martyrs' Day
By BuzzInContent Bureau | March 23, 2018