As per the marketing team of Dabur, the agency should have an excellent hold on influencers (nano, micro, macro, celebs)' and be preferably based in North India

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

The list boasts a balanced representation of both men and women, showcasing the diversity of talent in the influencer community

The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others

Qoruz unveils its comprehensive Diwali 2023 Report revealing the interplay between consumers and influencers. The report provides valuable insights into the impact of influencer marketing on brand promotion during the festive season

The mandate involves iCubesWire leveraging its strategic content production and niche network of influencers and creators to spotlight Himalaya's range of products

Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies

57.8% of the influencers surveyed feel that the most commonly cited challenge is that the budgets do not align with demands or expectations

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season

In the past six months, two in five women (40%) and men (36%) aged 18-34 have made clothing and accessory purchases based on influencer recommendations. Notably, nearly four in 10 (39%) men aged 18-34 who follow influencer advice favour sports celebrities over entertainment celebrities

Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi