Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

According to SEBI, other unregistered entities/finfluencers may be effectively enticing their followers to purchase products, services, or securities in return for undisclosed compensation from platforms or producers. This paper seeks to restrict the association of SEBI-registered intermediaries/regulated entities with such unregistered finfluencers, to curb the flow of such compensation.

In two distinct panel discussions, titled ‘Learnings from leading influencers on how brands can influence better' and ‘Learnings from leading brands on how influencers can influence Better', participants from the influencer and brand domains discussed fostering collaborative efforts. Their focus was on maintaining a harmonious partnership that nurtures both creative expression and effective message delivery to the intended audience

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

Suchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as theSuchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as the "SME cultivator." Standing for Subject Matter Expert, they assemble a diverse group of professionals to share insights and experiences, led by an interviewer who remains notably silent

As per ASCI's updated guidelines for influencers, for other financial advice, influencers must possess appropriate credentials such as a license from the Insurance Regulatory and Development Authority of India (IRDAI), be qualified as a chartered accountant, holds a company secretaryship, etc.

The collaboration will focus on harnessing the network of influencers in the region, stated iCubesWire

The platform addresses brand needs such as influencer discovery, seamless execution, and measurable performance tracking for ROI, in a single tech platform

The primary focus of the agency will be on harnessing the power of social media, public relations, and influencer marketing for the brand

While there were four influencer marketing agencies engaged for information dissemination on govt schemes, there was no payment made to influencers for interviews with Union Ministers, as per Thakur, Union Minister for Information and Broadcasting and Youth Affairs and Sports

As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Priced at Rs 9,999 per month, Zefmo One has functionalities such as advanced influencer search, allowing marketers to narrow down their search using various criteria like location, age, follower count, niche, engagement rate, etc