Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

The primary focus of the agency will be on harnessing the power of social media, public relations, and influencer marketing for the brand

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

Heta Desai Baandal, Managing Director, Sociomark, shares the benefits of micro influencer marketing for brands and why more and more companies are opting for the same

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them