Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

The European influencer management platform has inked the JV to offer advanced analytics of global influencers

The new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

The app allows a smooth interface to the influencers with complete details of the campaigns and the number of campaigns accepted and declined

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

The survey also revealed that 87.5% of Indians spend most of their time on YouTube followed by Instagram

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

Out of the posts upheld, 80% of influencers withdrew their posts

With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up