The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range

Krazyfox is planning to expand its operations in Bangladesh, the United Arab Emirates (UAE) and other countries of the Middle-East

Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

The platform has been built to work with influencers both directly, or via their managers and talent agencies

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

The OTT platform has brought together influencers from different walks of life to present a variety of relationships. This goes well with their theme of love in different shades

Their recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier

The agency will be responsible for Budweiser's overall influencer management, playing an important role in meeting specific campaign objectives, continuing to increase brand awareness and helping gain traction

Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem

The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

In its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool

Expects to acquire at least 300-500 new brands in the next 12 months

The company will provide personal manager, admin, finance support and help with content development. It will provide solutions such as email handling, branded content, calendar management to all influencers on board

In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations