The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

YAAP wants to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services

The online ticket-booking platform's latest Father's Day campaign aimed at encouraging viewers to share memories with their fathers

The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

Varma, Founder and CEO at Wondrlab, spoke to BuzzInContent.com about the vision behind acquiring Opportune

Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

The agency will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

The agency started working with Skillshare in 2021 and now it will be in charge of ideating and delivering campaigns for all digital platforms and touchpoints to reach the right target audience

Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

It will help influencers, brands, and agencies to connect with each other on a single platform

The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range