The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

The case studies will come up for final presentation between September 23 and 27, 2019

A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag