BuzzInContent Awards 2021 Winners Announced

Influencer Marketing

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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | October 27, 2021
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As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

By BuzzInContent Bureau | October 18, 2021
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To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

By BuzzInContent Bureau | October 14, 2021
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DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

By BuzzInContent Bureau | October 08, 2021
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According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

By BuzzInContent Bureau | November 11, 2020
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The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

By BuzzInContent Bureau | September 02, 2020
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According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

By BuzzInContent Bureau | June 05, 2020
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The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

By BuzzInContent Bureau | December 05, 2019
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Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

By BuzzInContent Bureau | May 19, 2022
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BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

By Akansha Srivastava | May 17, 2022
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Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

By Nisha Qureshi | March 29, 2022
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The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event

By BuzzInContent Bureau | February 25, 2022
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BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

By BuzzInContent Bureau | February 23, 2022
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The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness

By BuzzInContent Bureau | December 29, 2021
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Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

By Akanksha Nagar | December 28, 2021
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As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

By BuzzInContent Bureau | December 10, 2021
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The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

By BuzzInContent Bureau | November 24, 2021
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Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

By Akanksha Nagar | October 11, 2021
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