As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification

Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place

While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

Through the partnership, the Humanz platform will optimise collaborations between local marketers and influencers across India, ensuring sustainable growth of the influencer marketing sector

As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions

The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone