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Influencer marketing

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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

By BuzzInContent Bureau | January 03, 2020
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The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

By BuzzInContent Bureau | December 26, 2019
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The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

By BuzzInContent Bureau | December 17, 2019
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In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
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Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

By Akanksha Nagar | June 28, 2019
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Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

By BuzzInContent Bureau | March 19, 2019
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Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

By BuzzInContent Bureau | September 07, 2018
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Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

By BuzzInContent Bureau | June 15, 2022
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The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

By BuzzInContent Bureau | February 14, 2022
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As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

By BuzzInContent Bureau | July 03, 2020
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

By Akansha Srivastava | June 12, 2018
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In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

By Akanksha Nagar | August 22, 2019
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With this association, Divo now enters the growing podcast market in India, and will be responsible for launching Spotify-exclusive audio content for its talent pool

By BuzzInContent Bureau | August 16, 2022
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As part of the new social media campaign, Fire-Boltt has resorted to celebrity influencers to urge their consumers to become the best version of themselves

By BuzzInContent Bureau | August 12, 2022
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As part of the collaboration, WhizCo has so far helped to onboard compelling content creators on Pinterest who create and share their inspiration with Idea Pins that enables Pinterest users to bring the idea to life

By BuzzInContent Bureau | July 25, 2022
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