The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

Join BuzzInContent for a fireside chat with Dipashree Das from a global OTT platform, Shailja of Omnicom Media Group, Yogesh Manwani from Lintas C: EX and Manasi Narasimhan from Mastercard over the upcoming trends in content marketing, the show will be aired across BuzzInContent and BestMediaInfo platforms

With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play

The official handle of Netflix India posted the collaborative video

The list celebrates a diverse set of young creators who narrate unique stories to their communities

In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

The final deadline to enter the awards is November 8, 2021