The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category

The final deadline to enter the awards is November 8, 2021

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

The program outlines opportunities for content creators to receive funding in the form of cash rewards

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups

The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day

Agencies that are registered with the programme can get full access to Qoruz influencers, and also enlist and onboard their teams

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo

The campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights