The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours
By BuzzInContent Bureau | October 22, 2021Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category
By Akanksha Nagar | October 21, 2021The final deadline to enter the awards is November 8, 2021
By BuzzInContent Bureau | October 20, 2021In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing
By Akansha Srivastava | October 05, 2021The program outlines opportunities for content creators to receive funding in the form of cash rewards
By BuzzInContent Bureau | September 09, 2021The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign
By BuzzInContent Bureau | August 27, 2021The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live
By BuzzInContent Bureau | August 12, 2021Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers
By BuzzInContent Bureau | August 11, 2021Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time
By Akanksha Nagar | August 10, 2021The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers
By BuzzInContent Bureau | August 06, 2021Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands
By BuzzInContent Bureau | August 06, 2021BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands
By Akansha Srivastava | August 04, 2021Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups
By BuzzInContent Bureau | July 23, 2021The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day
By BuzzInContent Bureau | July 02, 2021Agencies that are registered with the programme can get full access to Qoruz influencers, and also enlist and onboard their teams
By BuzzInContent Bureau | July 02, 2021Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising
By BuzzInContent Bureau | July 01, 2021BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo
By Benita Chacko | June 30, 2021The campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights
By Benita Chacko | June 24, 2021