The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.

These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

The agency targets Rs 500 crore influencer campaigns by March 2022 and proposes to expand its operations to South-East Asia and the Middle East by March 2023

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

In a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year

Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers