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The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

By BuzzInContent Bureau | March 04, 2022
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The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

By BuzzInContent Bureau | January 03, 2022
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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The brand, in a statement, said that the constantly changing Instagram's algorithm is causing problems for them and is challenging their style of engaging with the audience

By BuzzInContent Bureau | July 07, 2022
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The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

By BuzzInContent Bureau | September 28, 2021
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Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

By BuzzInContent Bureau | March 02, 2021
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Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

By BuzzInContent Bureau | August 10, 2020
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Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

By Akansha Srivastava | June 16, 2020
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Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

By BuzzInContent Bureau | October 15, 2019
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BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

By Akansha Srivastava | September 25, 2019
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