Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

In its commitment to support creators on its platform, Instagram has introduced ads in IGTV and said it will support creators' investment in IGTV by sharing advertising revenue with them. It also introduced badges viewers can purchase during a Live video

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

The current test rolled out across seven countries will hide ‘like' counts on one's Instagram page. Only the owner of an account, and not followers, can see the total number of likes a post has received

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products