Content creators can now make and sell NFTs on Instagram. The platform has expanded, subscription, Facebook Star and gifting options

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

Indian creators can now share digital artwork on their Instagram profiles as the platform has expanded its NFT postings to include people from over 100 countries

In a video message, Adam Mosseri, the Head of Instagram, addressed the top concerns of brands and creators regarding the recent changes on the platform

Instagram has announced new features to the platform in order to make it more fun and collaborative for users

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

Recently, Instagram also introduced a subscription story sticker and promo reels to encourage followers to subscribe

The brand, in a statement, said that the constantly changing Instagram's algorithm is causing problems for them and is challenging their style of engaging with the audience

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

Instagram will start testing a native affiliate tool that will allow creators to recommend products available on checkout, share them with followers and earn commissions for sales that their posts drive

These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

In its commitment to support creators on its platform, Instagram has introduced ads in IGTV and said it will support creators' investment in IGTV by sharing advertising revenue with them. It also introduced badges viewers can purchase during a Live video

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain