Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

The channel received over 500 UGC pieces in collaboration with Momspresso. ABCD Dance Factory created dance Instagram Reels to promote it and YouTube kids' content creators Aayu and Pihu encouraged their followers to join in the conversation

The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking

In an interaction with BuzzInContent.com, Arpan Soni, Founding Member and VP-Creators Management, IPLIX Media, touched on various nuances of talent management in the influencer marketing space

According to Meta's Reels in Review report, 15 of the top 20 most used songs on Reels on Instagram globally are from Indian artists

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content

The new service offering is intended to generate content for brands on their digital platforms with a non-traditional production structure

Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns

This move results from analysing content consumption patterns of users which has now moved towards short video formats

The move aligns with achieving an associative partnership as the song is about makeup

Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in

The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range