As per the company, the new functionality includes referral code management, UGC management, and the ability to discover trending influencers and posts

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

The content series features Mrunal Thakur, Shriya Pilgaonkar, Zoya Akhtar, Jim Sarbh, Vijay Varma and Srishti Dixit

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

The automaker had launched its official GIPHY channel on July 17, on the occasion of the World Emoji Day

Wow Lens features User Generated Content of men and women who have broken the shackles of the regular, been a rebel with a cause and challenged the orthodox notions of society

The film is directed by Sonam Nair and conceptualised in collaboration with The Script Room

As Pantaloons completes 25 years in the fashion industry, the brand has launched #FashionAtPlay challenge to capture the joy and playfulness of fashion in young adults

The MoneyAndMe website contains exhaustive content on various aspects of personal finance including household budgeting, protection, savings and investing

The ad films, ideated by their in-house team and produced by Eipi Media, lead up to the two stars finding themselves in difficult situations

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content

These creators were felicitated by the central government for taking the initiative to promote "Azadi Ka Amrit Mahotsav" and "Har Ghar Tiranga"

As part of NPCI's aim to create awareness on UPI-related fraudulent activities, UPI Chalega has roped in content creators to highlight the benefits of a safe and secure transaction process

The new service offering is intended to generate content for brands on their digital platforms with a non-traditional production structure

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns