In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh