As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive

The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

Gaurav Thakur, Director of Marketing and Business Development, ESPN, and Sambit Bal, Editor-in-Chief of ESPNCricinfo, speak about the platform's strategy in 2019 with BuzzInContent.com

Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

This partnership will offer content services for brands specifically on and for social media

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base