The series showcases Lenovo Yoga as a medium that inspires artists to express themselves, master their craft, and collaborate with other like-minded people

The first video captures the story of Tribemama, a multi-faceted artist who used her diverse cultural background in the music scene

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”

Upputuru, Founder and CCO, The Titus Upputuru Company, was behind DS Group's film for Catch spices, titled, “Kyunki Khana Sirf Khana Nahi Hota”. He spoke to BuzzInContent.com on his journey from a writer and creative director to a filmmaker, and how writing and film making - when combined - emerge to be more powerful

The campaign saw the participation of actors and influencers across the country, including Jim Sarbh, Mithila Palkar, Mallika Dua, Danish Sait, Ankush Bahuguna, Gagan Arora and Ahliya

The sponsorship and execution were brought about by Wavemaker India along with conceptualising the fresh take by regional artists

Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

The new IP aims to redefine motherhood with stories and decodes an inspiring journey that celebrates the depth and beauty of the mother-child bond

BuzzInContent.com takes a look at the Mother's Day campaigns that touched our hearts this year

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows

Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated