Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns

Mahindra Racing commissioned a stage at Potters Field Park, London which would harness renewable energy created by people dancing on it to fuel the Mahindra e-race car

As part of the new social media campaign, Fire-Boltt has resorted to celebrity influencers to urge their consumers to become the best version of themselves

This move results from analysing content consumption patterns of users which has now moved towards short video formats

The brand has announced that three of the most unique family entries will get a chance to meet-n-greet Nivea's brand ambassador and actor Ranveer Singh in Mumbai at a celebratory finale event

SETVI is a talent and metaverse advisory business and it will represent Polar for Metaverse and Web3.0 opportunities worldwide

The multi-city campaign aims to empower content creators not only with the knowledge of Canon's latest vlogging camera but also upskill them

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands that are not directly related to the category, can delve into travel-based content to woo young consumers

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

In its latest social media campaign, the tech-enabled home service provider has made it a point to not only spread awareness but also educate women as to how waxing issues like redness and rashes can be averted

Top creators Yashraj Mukhate, Ahsaas Channa, Viraj Ghelani, and Raunak Ramteke discussed their creative process and challenges at a session in GroupM's Brew2022

Sharma is followed by Abhishek Upmanyu and Komal Pandey

The brand has partnered with Falcon and Yes Bank to launch this product

The move aligns with achieving an associative partnership as the song is about makeup

The main objective of the digital campaign is to go beyond Sandu Pharma's traditional set of audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising and influencing