The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

Kolhi posted a picture on Instagram, which shows him in 2010, holding a pair of Puma flipflops in one side. The second side shows him holding a sports shoes of the same brand of which he is now the brand ambassador

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

Recently, Jaguar invited influencers to its Jaguar XE launch event and made them post pictures from there on Instagram. In the same timeline, Volvo launched a contest on social media, inviting suggestions from people on innovative ways to fight climate change. The contest is amplified by influencers

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

Delhi pollution is becoming a hindrance for runners in the city. Ahead of the Apollo Tyres Marathon, the organisers have come up with a social media contest, where people have to post a video or picture on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge, of climbing 100 steps for the next seven days

With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

AIB officially announced the departure of Co-Founder Gursimran Khamba and CEO Tanmay Bhat's exit from the company. AIB shared its sad state of affairs at the company and how things are rough at their end. Within a few hours of the announcement, Khamba posted on Instagram about his new venture Light@27

Interested candidates must describe what freedom means to them by creating a video, write an essay, make a photo collage or create whatever they want to make their application unique and then submit it to Harley-Davidson India's Instagram handle

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses