Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app