Shortlists announced for Rising Star Awards 2021 [VIEW]

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India is amongst the first two countries where this is being tested

By BuzzInContent Bureau | July 22, 2021
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His comic sketches and relatable storylines managed him to gain above eight million subscribers on his YouTube channel in the year 2020 and counting

By BuzzInContent Bureau | March 17, 2021
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Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

By BuzzInContent Bureau | March 02, 2021
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

By BuzzInContent Bureau | February 01, 2021
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The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

By BuzzInContent Bureau | November 30, 2020
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The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

By BuzzInContent Bureau | November 19, 2020
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The campaign aims to highlight the business impact of influencer marketing

By BuzzInContent Bureau | October 09, 2020
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Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares

By BuzzInContent Bureau | August 14, 2020
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The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

By BuzzInContent Bureau | August 06, 2020
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Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

By BuzzInContent Bureau | July 15, 2020
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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

By BuzzInContent Bureau | February 20, 2020
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While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

By BuzzInContent Bureau | January 30, 2020
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The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

By BuzzInContent Bureau | December 17, 2019
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The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

By BuzzInContent Bureau | November 20, 2019
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The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore

By BuzzInContent Bureau | November 01, 2019
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