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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

By Sneha Srivastava | October 01, 2021
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Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

By Sneha Srivastava | October 01, 2021
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The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

By BuzzInContent Bureau | September 28, 2021
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India is amongst the first two countries where this is being tested

By BuzzInContent Bureau | July 22, 2021
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His comic sketches and relatable storylines managed him to gain above eight million subscribers on his YouTube channel in the year 2020 and counting

By BuzzInContent Bureau | March 17, 2021
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Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

By BuzzInContent Bureau | March 02, 2021
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

By BuzzInContent Bureau | February 01, 2021
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The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

By BuzzInContent Bureau | November 30, 2020
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The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

By BuzzInContent Bureau | November 19, 2020
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The campaign aims to highlight the business impact of influencer marketing

By BuzzInContent Bureau | October 09, 2020
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Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares

By BuzzInContent Bureau | August 14, 2020
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The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

By BuzzInContent Bureau | August 06, 2020
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Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

By BuzzInContent Bureau | July 15, 2020
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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

By BuzzInContent Bureau | February 20, 2020
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