The campaign aims to highlight the business impact of influencer marketing
By BuzzInContent Bureau | October 09, 2020Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares
By BuzzInContent Bureau | August 14, 2020The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far
By BuzzInContent Bureau | August 06, 2020Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari
By BuzzInContent Bureau | July 15, 2020In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies
By Akanksha Nagar | May 28, 2020Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic
By BuzzInContent Bureau | April 13, 202045 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'
By BuzzInContent Bureau | February 20, 2020While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers
By BuzzInContent Bureau | January 30, 2020The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand
By BuzzInContent Bureau | December 17, 2019The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz
By BuzzInContent Bureau | November 20, 2019The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore
By BuzzInContent Bureau | November 01, 2019People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months
By BuzzInContent Bureau | June 06, 2019Every share of the concert video that went live on December 28, 2020 on the Nokia Mobile India social handles saw HMD donate funds to HelpAge India. The video is available for sharing on Facebook and Instagram
By BuzzInContent Bureau | January 07, 2021The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform
By BuzzInContent Bureau | December 28, 2020The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video
By BuzzInContent Bureau | October 15, 2020TTT is also sharing snackable stories around the show's theme, which will be published on their Facebook, Instagram and Twitter across the three weeks
By BuzzInContent Bureau | August 18, 2020Initiated in April, shortly after the lockdown was announced, the campaign has to date garnered a total 700K impressions, cumulative engagement of 189k and 3k+ entries on Sony Alpha India Instagram page
By BuzzInContent Bureau | June 24, 2020With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages
By BuzzInContent Bureau | June 24, 2020