Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

The campaign consists of retail partners sharing their inspirational stories and how the brand stood by them

The new season brings together a corpus of 50+ equity seekers looking to partner in early-stage, post-revenue, start-ups, in a journey toward discovering value together

With this campaign, the brand aims to showcase the “unfiltered comfortable self” of a man

The campaign was curated and executed by Zero Gravity Communications

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

Vishesh Sharma, CMO, Ashika Group, shares the different types of content marketing tools available in the market and how they can be utilised to maximise returns

The campaign starts with a couple of excuses posts hinting at what's coming ahead followed by a series of videos by the influencer moms giving in their hacks to overcome those #PocketFullOfExcuses

The 2-minute video is at the centre of the latest campaign by The Man Company titled ‘Gentleman Banne Me Waqt Lagta hai'

The property is a celebration of content in all its forms with highly curated live experiences for the voices of tomorrow

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

The #StartOfMyPassion campaign featuring the actor presents her as today's new age content creator

Conceptualised by Sociowash, the campaign raises awareness about Alzheimers that is often ignored under the tag of “old-age”

According to Sharma, Director, Content and Community Partnerships, Meta, the increased adaptation of music and augmented reality in Reels and diversity in genres of content creations will be acting as a buoyant force for the growth of the creator economy in 2023, according to Sharma

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

A brainchild of Talented, “WITASA”, has seen nearly 800,000 people participating through their own theories, live stream debates and online discussions, all wondering about WITASA - why this actually was a Swiggy ad

The mandate includes building creative content strategies and social media campaigns across all social media platforms