Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

The Fellowship will provide the Resident Creators with a platform to learn all about impactful and worthwhile content creation

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

Conceptualised and produced in-house, the video tries to showcase how a typical train travel journey will play out in space

As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

The first episode of the series is now streaming on YouTube

In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The brand came up with pick-up lines that people used during the pandemic

Created by Red FM, the song aims to target millennial home seekers in India

Through this it is trying to create awareness in the social media genre as maximum audiences rely on content creators and bloggers

The official handle of Netflix India posted the collaborative video