The brand has chosen two influencers who belong to different demographics, helping the brand to amplify the message as widely as possible

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

The campaign aims at creating awareness and engaging consumers about the uniqueness of the burgers

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

As part of its content marketing efforts, Angel One has initiated key campaigns such as #ShagunKeShares, #EkNayiShuruaat and #BudgetKaMatlab to attract first-time investors and traders from Tier-2 and Tier-3 cities

With the increase in the subscription content space, the knowledge sharing platform had announced new features for the creators to have a sustainable income through subscriptions

Out of the posts upheld, 80% of influencers withdrew their posts

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

The Fellowship will provide the Resident Creators with a platform to learn all about impactful and worthwhile content creation

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

Conceptualised and produced in-house, the video tries to showcase how a typical train travel journey will play out in space

As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”