According to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool

With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

As per Faasos, this achievement made the brand the largest Indian origin QSR chain, globally by scale

The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

As part of the campaign, the brand has put together a series of mini-episodes narrating the stories of four women spreading goodness in unconventional ways

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour