The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day
By BuzzInContent Bureau | July 02, 2021Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising
By BuzzInContent Bureau | July 01, 2021BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo
By Benita Chacko | June 30, 2021In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos
By BuzzInContent Bureau | June 24, 2021The campaign features Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. It partnered with Marathi actors Adinath Kothare, Siddharth Chandekar, Shashank Ketkar. Shine Shetty, Nikhil Siddhartha, Makapa Anand have been brought in for Kannada, Telugu and Tamil audiences
By BuzzInContent Bureau | June 24, 2021The campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights
By Benita Chacko | June 24, 2021The campaign was executed for the brand's realme Buds Q2 launching on June 24
By BuzzInContent Bureau | June 22, 2021For Savlon, ITC, DYT launched the #MaskItWithSavlon campaign. For skincare brand Charmis, the brand partnered with 100+ creators to amplify their Deep Radiance Range. For Gynoveda, Do Your Thng worked on promoting the Daily Detox Pill with the hashtag #Takeachillpill
By BuzzInContent Bureau | June 22, 2021Due to the pandemic's second wave, most brands went for Covid-related storylines for this year's Father's Day campaigns. BuzzInContent lists some films that caught our attention
By BuzzInContent Bureau | June 21, 2021Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients
By BuzzInContent Bureau | June 17, 2021Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement
By BuzzInContent Bureau | June 16, 2021Over the next few days, the composition is set to be popularised by internet personalities such as Awez Darbar, Avneet Kaur, Dhanashree Verma, Gauhar Khan, Shehnaz Gill and Jannat Zubair to name a few
By BuzzInContent Bureau | June 16, 2021Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out
By Akanksha Nagar | June 15, 2021Aimed at kids, these tutorials will be conducted by professional artists using Youva's line of products such as Youva Stallion Pencils, Youva Sketch Book, Premium Colour Pencils among others
By BuzzInContent Bureau | June 14, 2021The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults
By BuzzInContent Bureau | June 11, 2021The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content
By BuzzInContent Bureau | June 09, 2021While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores
By BuzzInContent Bureau | June 04, 2021New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage
By BuzzInContent Bureau | June 03, 2021