Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'

RVCJ Media, The Indian Idiot, SociallyHoe and The Indian Meme will judge the contest and support the meme community

As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand

The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

Spread over three months, the show will see families competing through multiple virtual rounds to show off their talents and personalities in an entertaining and fun-filled format

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The campaign aims to demystify credit scores with #KnowYourCRIFScore and #NumbersThatMatter

As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

The brand collected folk stories and myths about the most cherished Rath Yatra dishes, Dalma and Chenna Poda, and brought it alive with the local art style used in digital animated format