Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

The brand was able to garner more than 1.6 million reach in a media value estimated around Rs 7 lakh

Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion

Conceptualised by VMLY&R, the campaign witnessed participation from leading brands such as Fevikwik and Policybazaar and over 1,000 influencers

The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

A fun and insightful rendezvous, the series will see a host of interviews with leading architects and interior designers of the country

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience