It pays homage to those men who came out of their comfort zones to help others and give back to the society

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users

The campaign highlights how a diary or a journal is a companion one must have

The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience

The campaign has been created and executed by Schbang

Ritesh Ujjwal, CEO and Co-founder, Kofluence, writes about how brands can and will increasingly use camera marketing to make their presence felt, interact with the audience, and increase their sales in the days ahead

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal

The video captures the tranquil mountains of Himachal Pradesh, featuring Raman Negi, the lead vocalist and guitarist of leading Indian rock band, The Local Train

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

Lately, Simba Craft Beer has collaborated with multiple home-grown music artists, the most recent one being with Indi rapper Prabhdeep for his album – ‘The five elements' of Tabia