For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer
By BuzzInContent Bureau | September 20, 2021In the latest episode of the podcast ‘The Varun Duggi Show', Kaushal chats with Varun Duggirala about social media, life as a content creator and digital detox
By BuzzInContent Bureau | September 20, 2021Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run
By Sneha Srivastava | September 17, 2021Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way
By BuzzInContent Bureau | September 15, 2021The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step
By BuzzInContent Bureau | September 08, 2021The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video
By BuzzInContent Bureau | September 03, 2021Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans
By BuzzInContent Bureau | September 02, 2021BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist
By Akansha Srivastava | August 31, 2021The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol
By BuzzInContent Bureau | August 27, 2021The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign
By BuzzInContent Bureau | August 27, 2021Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations
By BuzzInContent Bureau | August 25, 2021BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video
By Akansha Srivastava | August 20, 2021The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month
By BuzzInContent Bureau | August 19, 2021Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood
By BuzzInContent Bureau | August 18, 2021The brand is collaborating with inspirational voices of change such as Paralympic sports champions Deepa Malik and Manasi Joshi, shuttler Saina Nehwal and national football team captain Sunil Chhetri to lift consumer spirits with the new campaign
By BuzzInContent Bureau | August 18, 2021Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context
By Akansha Srivastava | August 17, 2021The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference
By BuzzInContent Bureau | August 13, 2021Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time
By Akanksha Nagar | August 10, 2021