Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures

These couples are exploring love within the boundaries of home and yet keeping it as special, in one single long-form video

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata

Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app