Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns

The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

‘Stories' as a feature has become a huge asset for social media and professional networking sites alike. BuzzInContent.com finds out how this has become a ‘standard' feature and how brands can piggyback on it to connect with their users

Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future

In this week's semiotic analysis, Hamsini Shivakumar picks up Tinder's content initiative and asks what are Tinder and its influencers' definition of dating for the young Indian

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am