The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown
By BuzzInContent Bureau | April 29, 2020Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content
By Akansha Srivastava | April 21, 2020With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang
By BuzzInContent Bureau | April 20, 2020Conceptualised and executed by 22feet Tribal Worldwide, the workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching
By BuzzInContent Bureau | April 17, 2020Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis
By Akansha Srivastava | April 13, 2020The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics
By BuzzInContent Bureau | April 11, 2020The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period
By BuzzInContent Bureau | April 11, 2020BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience
By Akansha Srivastava | April 09, 2020The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page
By BuzzInContent Bureau | April 09, 2020Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact
By BuzzInContent Bureau | April 08, 20201000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories
By BuzzInContent Bureau | April 08, 2020The campaign conceptualised and designed by Cheil India shows our gratitude towards them
By BuzzInContent Bureau | April 08, 2020The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out
By Akanksha Nagar | April 07, 2020Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome
By BuzzInContent Bureau | April 01, 2020McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres
By BuzzInContent Bureau | March 20, 2020While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer
By Akanksha Nagar | March 18, 2020‘Streedom' has been crafted to celebrate women from all walks of life to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do'
By BuzzInContent Bureau | March 16, 2020The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches
By BuzzInContent Bureau | March 16, 2020