Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

This division comprises a 15-member team with associates from media companies such as TVF, Radio Mirchi and Sun Network

The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

The video features independent artist Ambika Nayak and Acapella group Instrumen presenting a fun and quirky way to make cocktails at home

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

The campaign started with a static burst of influencer images that called attention to HDFC Bank's over 1000+ offers on cards, EasyEMI and loans. This aided brand recall with the visual cohesiveness of the posts as well as their striking 3-D quality

The music video staring Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander has been created in collaboration with Sony Music and Mindshare

The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

Pampers India associated with Mahi Vij and Humans of Bombay to promote their new campaign called #PampersForPreemies to celebrate World Prematurity Day. While Vij shared her real-life story with daughter Tara, Humans of Bombay brought forth the story of a doctor couple with their premature kid Jiansh

The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin