Delhi pollution is becoming a hindrance for runners in the city. Ahead of the Apollo Tyres Marathon, the organisers have come up with a social media contest, where people have to post a video or picture on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge, of climbing 100 steps for the next seven days

With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

AIB officially announced the departure of Co-Founder Gursimran Khamba and CEO Tanmay Bhat's exit from the company. AIB shared its sad state of affairs at the company and how things are rough at their end. Within a few hours of the announcement, Khamba posted on Instagram about his new venture Light@27

Interested candidates must describe what freedom means to them by creating a video, write an essay, make a photo collage or create whatever they want to make their application unique and then submit it to Harley-Davidson India's Instagram handle

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

The video received over 17 million views across YouTube, Instagram and Facebook and more than 50,000 shares organically

Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies

In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences