Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications

The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

The revenue earned will be shared – 55% to the creators and 45% to Facebook

When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

The studio will aim to facilitate the entire target audience engagement and bring out Volkswagen's core values of safety, drivability and robustness to fans of the Volkswagen Ameo Cup

The product brings in a new range of influencer focused metrics and insights lacking today

Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for