For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

This partnership will offer content services for brands specifically on and for social media

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications