The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

In an exclusive interaction with BuzzInContent, Anirudh Pandita, Co-Founder, discusses how the three key pillars—OTT partnerships, branded content and e-sports platform Loco—will help chart the content company's growth journey

The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

In association with Hyundai, Gobble launched its new series ‘Love Travel Repeat, which has five episodes where the lead characters embark on a road trip from Mumbai to Bengaluru. Their adventures are decided by the audiences' suggestions received online

After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level

BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories