Gaurav Thakur, Director of Marketing and Business Development, ESPN, and Sambit Bal, Editor-in-Chief of ESPNCricinfo, speak about the platform's strategy in 2019 with BuzzInContent.com
By Akansha Srivastava | February 19, 2019Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy
By Akansha Srivastava | February 12, 2019The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands
By BuzzInContent Bureau | February 08, 2019For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty
By BuzzInContent Bureau | January 24, 2019A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record
By BuzzInContent Bureau | January 22, 2019Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year
By Akansha Srivastava | January 08, 2019As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing
By Akansha Srivastava | December 18, 2018This partnership will offer content services for brands specifically on and for social media
By BuzzInContent Bureau | December 03, 2018The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more
By BuzzInContent Bureau | November 22, 2018The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app
By BuzzInContent Bureau | November 20, 2018For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base
By BuzzInContent Bureau | November 15, 2018The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand
By BuzzInContent Bureau | November 09, 2018Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier
By Akansha Srivastava | November 05, 2018The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice
By BuzzInContent Bureau | November 01, 2018The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'
By BuzzInContent Bureau | November 01, 2018Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand
By BuzzInContent Bureau | October 23, 2018Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers
By Akansha Srivastava | October 23, 2018In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society
By BuzzInContent Bureau | October 10, 2018