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During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

By BuzzInContent Bureau | June 05, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Srivastava | May 22, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Srivastava | April 17, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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To make the brand stand out in the sea of brands present online, Roadster brought together the fanbase that love travel and adventure stories of themselves and others, curated them on the Myntra app in the form of graphic novel with the brand catalogue wo

By BuzzInContent Bureau | February 26, 2018
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Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

By BuzzInContent Bureau | February 21, 2018
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Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

By BuzzInContent Bureau | February 21, 2018
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava | February 11, 2018
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Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

By Vyom Charaya | February 11, 2018
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