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To promote the Air Pods Pro, the brand recently brought on board celebrities like Anil Kapoor, Shilpa Shetty and Karishma Kapoor, garnering a reach of more than 24 million

By BuzzInContent Bureau | November 21, 2019
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With a combined reach of 5.2 million, the influencers are posting their personal public washroom experiences to raise awareness on the importance of hygiene

By BuzzInContent Bureau | November 20, 2019
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Maharaja Sawai Padmanabh Singh is the first Maharaja to offer a stay at his palace on Airbnb in order to help support women's empowerment initiatives of the Princess Diya Kumari Foundation.

By BuzzInContent Bureau | November 19, 2019
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Along with brand ambassador Shahid Kapoor, Reebook India employs Pilates trainer Namrata Purohit and others for its social media outreach

By BuzzInContent Bureau | November 14, 2019
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With pollution levels almost reaching an emergency state in Delhi, the brand found it an apt time to launch its smart air purifiers and created instant awareness through influencers who posted videos about the product

By BuzzInContent Bureau | November 13, 2019
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In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

By BuzzInContent Bureau | November 12, 2019
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
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Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

By BuzzInContent Bureau | November 11, 2019
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The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

By BuzzInContent Bureau | November 08, 2019
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The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

By BuzzInContent Bureau | November 06, 2019
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The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

By BuzzInContent Bureau | November 06, 2019
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Hotstar VIP's campaign was to promote the premiere of the movie Chhichhore on its platform, Walt Disney's intention was to create buzz for the launch of the movie Frozen 2 and Voot wanted to create awareness and build an audience for its reality shows

By BuzzInContent Bureau | November 05, 2019
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Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs

By BuzzInContent Bureau | November 04, 2019
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Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

By BuzzInContent Bureau | November 01, 2019
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The data and insights will help marketers, agencies, creators and platforms stay updated with the latest trends and engaging content associations by brands with influencers, celebs and other content creators

By BuzzInContent Bureau | November 01, 2019
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The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

By BuzzInContent Bureau | October 18, 2019
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Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

By BuzzInContent Bureau | October 15, 2019
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