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Recently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India

By Akansha Srivastava | August 14, 2020
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Performed by singer-songwriter Celeste and co-written by Team Oakley athletes, the official track and music video honour the power of sport to uplift the global community

By BuzzInContent Bureau | August 13, 2020
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The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

By BuzzInContent Bureau | August 12, 2020
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Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

By BuzzInContent Bureau | August 10, 2020
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The song is built on an insight that 87% consumers are missing their friends immensely while at home

By BuzzInContent Bureau | August 03, 2020
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Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

By BuzzInContent Bureau | July 31, 2020
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Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles

By BuzzInContent Bureau | July 27, 2020
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Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

By BuzzInContent Bureau | July 24, 2020
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The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms

By BuzzInContent Bureau | July 21, 2020
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The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

By BuzzInContent Bureau | July 16, 2020
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Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

By Akanksha Nagar | July 16, 2020
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In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

By Payal Shah Karwa | July 10, 2020
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

By BuzzInContent Bureau | July 03, 2020
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66% of the influencers have seen a significant increase in post engagement during Covid-19

By BuzzInContent Bureau | July 02, 2020
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Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

By Akansha Srivastava | July 01, 2020
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Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

By BuzzInContent Bureau | July 01, 2020
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Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

By BuzzInContent Bureau | June 26, 2020
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