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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love

By BuzzInContent Bureau | February 28, 2020
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As part of the contest, people have to give reasons why Bollywood actress Ananya Pandey should hang out with them. They need to upload details of their Fastrack watches using #ChillWithAnanya hashtag

By BuzzInContent Bureau | February 26, 2020
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In OK Tested popular quiz format, the channel's anchors were divided on the basis of their zodiac signs. In the quiz, the anchors spoke about the role dating apps play in their lives, while mentioning Tantan and how its zodiac feature acts as a differentiator

By BuzzInContent Bureau | February 26, 2020
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The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

By BuzzInContent Bureau | February 18, 2020
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According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

By BuzzInContent Bureau | February 18, 2020
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Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

By Akanksha Nagar | February 17, 2020
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BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

By BuzzInContent Bureau | February 14, 2020
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The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

By BuzzInContent Bureau | February 14, 2020
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World Nutella Day is celebrated on February 5 every year. Last year on this day, social media was abuzz with content around the brand with over 6.5 million mentions

By BuzzInContent Bureau | February 07, 2020
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BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

By BuzzInContent Bureau | February 05, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

By BuzzInContent Bureau | January 31, 2020
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In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

By Akanksha Nagar | January 28, 2020
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The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

By BuzzInContent Bureau | January 24, 2020
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In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

By Akanksha Nagar | January 20, 2020
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The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

By BuzzInContent Bureau | January 16, 2020
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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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