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The OTT platform has brought together influencers from different walks of life to present a variety of relationships. This goes well with their theme of love in different shades

By BuzzInContent Bureau | July 30, 2021
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The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

By BuzzInContent Bureau | July 30, 2021
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The latest initiative follows the launch of the Nivea Soft College Edition packs in four designs that celebrate four unique personas of college girls — Fashionista, Sporty, Entertainer and Smarty

By BuzzInContent Bureau | July 29, 2021
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Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

By Akanksha Nagar | July 28, 2021
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The brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'

By BuzzInContent Bureau | July 26, 2021
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The initiative calls on people to offer assistance to everyday workers such as maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination

By BuzzInContent Bureau | July 23, 2021
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Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups

By BuzzInContent Bureau | July 23, 2021
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Content can be a huge differentiator for start-ups that are directly in competition with established players. Industry experts tell BuzzInContent.com what is empowering these new-age brands, which have created some remarkable content, to mould their content strategies and investments

By Akanksha Nagar | July 20, 2021
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The recently released music video by Canadian-Punjabi artiste Tesher and American singer-songwriter Jason Derulo features the food-delivery app and was released just a day before the brand announced its IPO

By Akanksha Nagar | July 19, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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He will be based in Delhi and spearhead the expansion of the new media creative shop

By BuzzInContent Bureau | July 19, 2021
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Their recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier

By Benita Chacko | July 14, 2021
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Bumble partners with the mother-daughter duo who spill fun secrets and dating truths in a fun video

By BuzzInContent Bureau | July 12, 2021
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Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem

By Benita Chacko | July 08, 2021
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Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

By BuzzInContent Bureau | July 07, 2021
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The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

By Akanksha Nagar | July 06, 2021
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The fitness influencers who participated in the session were Rajan Sharma, who is a callisthenics coach and runs a callisthenics space called Cali101 in Mumbai, Tharun Kumar, who runs a fitness YouTube channel and Shraddha Ranghar, who has represented India in Taekwondo internationally

By BuzzInContent Bureau | July 06, 2021
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The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day

By BuzzInContent Bureau | July 02, 2021
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