Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

The video received over 17 million views across YouTube, Instagram and Facebook and more than 50,000 shares organically

Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies

In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

Only in 2% of cases, were influencers/brands able to provide evidence that the challenged posts did not have any material connection and thus were dismissed by ASCI

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

The KFC Chizza Comments song is a tribute to fans who rallied for the product's return

The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ

The new division is being led by influence marketer Sangya Lakhanpal

Prior to this, Bhuyan was associated with BlissClub for over a year as a Creative Manager

The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

The campaign has been conceptualised by Kinnect

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

As per the platform, it provides real-time reporting, fraud detection, swift adaptation, and in-depth influencer and content analysis

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world