The campaign was executed by Pollen, an influencer marketing agency under Zoo media

Conceptualised by 22feet Tribal Worldwide, the campaign consists of a series of humorous takes on relationships

According to the report, social commerce will constitute 7% to 9% of online retail spending

Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities

On World Chocolate Day, which is observed on July 7, the company had kicked off the campaign with tiny love letters to pay homage to chocolate lovers on social media

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

The online ticket-booking platform's latest Father's Day campaign aimed at encouraging viewers to share memories with their fathers

Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers

The campaign celebrates and supports the rainbow community with a slew of online and offline initiatives and showcases a pets' unconditional love

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

The campaign was aimed at promoting season three of ‘Aashram', an original series on the platform

The newly launched digital video campaign is a part of the company's annual digital property #PapaHainNa

The initiative has been launched in partnership with influencers; starting with Aiyyo Shraddha