#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

With a 300% spike in social conversation following the announcement that team sports would be returning, The Anthem is the culmination of the Ready for Sport story so

The online cosmetics and beauty store will celebrate powerful stories of women, brought to life with Netflix's upcoming films Gunjan Saxena: The Kargil Girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba

The recipes were crowd-sourced in a contest in June. The brand received over 100 entries and the top 20 recipes were chosen to be featured in the Hide & Seek #WhipItUp cookbook

The documentary will premiere on August 18 in 121 countries and territories

Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

Recently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India

Performed by singer-songwriter Celeste and co-written by Team Oakley athletes, the official track and music video honour the power of sport to uplift the global community

The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

The song is built on an insight that 87% consumers are missing their friends immensely while at home

Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides