To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media

With Jambo's launch, we are challenging the thinking that adults don't enjoy cartoons and animated content, says Anirudh Pandita, Co-Founder, Pocket Aces

Even though it a fashion brand, it has roped in influencers across fields, gender, reach and demographics to raise mass awareness around its upcoming sale from December 4-8, 2019

Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too