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Vishesh Sharma, CMO, Ashika Group, writes that understanding how the media channels operate and what type of audience they primarily cater to is one of the first steps to developing a working tonality for the brand

By BuzzInContent Bureau | June 16, 2022
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June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

By Tanzila Shaikh | June 14, 2022
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The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

By BuzzInContent Bureau | June 10, 2022
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Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

By Akansha Srivastava | June 08, 2022
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The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

By BuzzInContent Bureau | June 03, 2022
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With these unique partnerships, the brand aims to create awareness about the place of self-care in the day-to-day routines of women

By BuzzInContent Bureau | June 02, 2022
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Tejaswini Manogna, ‘India's Best Cadet-NCC (Army, Navy & Air Force), Miss India Earth 2019; squash champion Dipika Pallikal, holder of honours like the Arjuna Award and Padma Shri, and sports presenter Bhavna Balakrishnan, female commentator during the 2019 Cricket World Cup, who is also a musical sensation, RJ and Columnist, feature in the campaign

By BuzzInContent Bureau | June 01, 2022
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The 8-part masterclass series brings skills from experts in a variety of fields, the first video features former Team India cricketer and Head Coach Ravi Shastri

By BuzzInContent Bureau | May 27, 2022
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The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

By BuzzInContent Bureau | May 20, 2022
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The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

By BuzzInContent Bureau | May 18, 2022
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The film has been conceptualised and created by BBDO India

By BuzzInContent Bureau | May 17, 2022
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The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

By BuzzInContent Bureau | May 17, 2022
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Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

By BuzzInContent Bureau | May 17, 2022
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The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

By BuzzInContent Bureau | May 16, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

By Hamsini Shivakumar | May 09, 2022
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BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

By Akansha Srivastava | May 04, 2022
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The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios

By BuzzInContent Bureau | May 04, 2022
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The campaign aims at educating the consumers about their new product E-0 emission plywood

By BuzzInContent Bureau | April 29, 2022
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