Vishesh Sharma, CMO, Ashika Group, writes that understanding how the media channels operate and what type of audience they primarily cater to is one of the first steps to developing a working tonality for the brand

June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

With these unique partnerships, the brand aims to create awareness about the place of self-care in the day-to-day routines of women

Tejaswini Manogna, ‘India's Best Cadet-NCC (Army, Navy & Air Force), Miss India Earth 2019; squash champion Dipika Pallikal, holder of honours like the Arjuna Award and Padma Shri, and sports presenter Bhavna Balakrishnan, female commentator during the 2019 Cricket World Cup, who is also a musical sensation, RJ and Columnist, feature in the campaign

The 8-part masterclass series brings skills from experts in a variety of fields, the first video features former Team India cricketer and Head Coach Ravi Shastri

The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

The film has been conceptualised and created by BBDO India

The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios

The campaign aims at educating the consumers about their new product E-0 emission plywood