On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

The brand collaborated with visual artist Gaurav Ogale, and verse creators Gurmehar Kaur, Kalki Koechlin, Lisa Ray, Ankur Tewari, Prabh Deep and Siddharth Dhanvant Shanghvi for the series

The influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

In its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool

To help answer this question, Shivakumar, Founder, Leapfrog Strategy Consulting, has studied four examples of branded communication – two with child influencers and two storytelling-driven pieces featuring kids

Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

Instead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign

In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors

Marico Limited's Livon has launched a campaign to bring some cheer into people's lives in such difficult times. Taking on board actress Mithila Palkar, the brand has asked users to share videos of their #LivonHairDance Moves, which are being featured on Livon's page

Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why