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Ishq FM

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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar | August 08, 2019
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In conversation with BuzzInContent.com, Nida Naushad, Head, Brand, Strategy and Campaign at Cars24, says the brand is focusing on re-creating content for every medium and plans to increase spends in influencer marketing also

By Akanksha Nagar | November 09, 2020
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Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

By BuzzInContent Bureau | July 22, 2020
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Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

By Akanksha Nagar | August 06, 2019
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