A first in the sexual wellness category, Skore and Isobar banked on Clubhouse's popular club, Dark Room, hosted by content creators Santu Mishra and Aishwarya Subramanyam, who speak on taboo topics. They together created a room ‘Sleepless with Skore' on August 8, which had more than 1000 people joining for the two-hour session

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

The campaign aims to spread awareness around the signs and symptoms of breast cancer and initiate behavioural change

Launched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base

Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm