Isobar

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As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

By BuzzInContent Bureau | March 12, 2019
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The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

By BuzzInContent Bureau | March 08, 2019
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Mihir Mota | February 19, 2019
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In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

By Akansha Mihir Mota | January 29, 2019
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As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

By Akansha Mihir Mota | December 18, 2018
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Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

By BuzzInContent Bureau | December 18, 2018
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The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

By BuzzInContent Bureau | November 21, 2018
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With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

By BuzzInContent Bureau | November 12, 2018
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Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

By Akansha Mihir Mota | May 15, 2018
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Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy

By BuzzInContent Bureau | January 31, 2018
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