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The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

By BuzzInContent Bureau | July 08, 2019
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Jha will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API-based product partnerships, brand marketing and content. Jha will oversee the demand business and revenue generation through B2C products

By BuzzInContent Bureau | June 12, 2019
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

By BuzzInContent Bureau | May 31, 2019
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In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

By Akanksha Nagar | May 16, 2019
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The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

By BuzzInContent Bureau | April 23, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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Jain will lead and introduce leading native advertising practices, training, strategy development techniques and local payment options to the region with the help of Httpool's advertising operations processes

By BuzzInContent Bureau | April 10, 2019
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The brand has collaborated with choreographer Remo D'Souza who is creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. For every 10,000 jumps collected, one prosthetic leg will be donated to the underprivileged

By BuzzInContent Bureau | April 10, 2019
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Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic

By Akanksha Nagar | April 04, 2019
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Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

By Shivaji Dasgupta | March 11, 2019
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Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

By BuzzInContent Bureau | February 12, 2019
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The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

By BuzzInContent Bureau | February 08, 2019
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In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

By Neha Kalra | February 05, 2019
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Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

By Akansha Srivastava | January 08, 2019
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The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
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In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

By Akansha Srivastava | November 27, 2018
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The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

By BuzzInContent Bureau | October 31, 2018
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