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Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage

By Akansha Srivastava | May 06, 2019
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The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | March 04, 2019
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George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent

By Karuna Sharma | October 18, 2018
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The series launched in Gujarati is written and directed by Manan Desai, Co-Founder of The Comedy Factory, and conceptualised by Sideways

By BuzzInContent Bureau | September 28, 2020
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
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Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

By BuzzInContent Bureau | September 21, 2020
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The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brand solutions

By BuzzInContent Bureau | September 17, 2020
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Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019, and October 31, 2020. BuzzInContent has also created a special category for content marketing during Covid crisis

By BuzzInContent Bureau | September 09, 2020
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As part of the event, Tinder members can swipe at key points in the experience to move the story forward and see where it takes them. Their choices dictate more than just the story; they also impact who they match with and what they might chat about once the journey ends

By BuzzInContent Bureau | September 09, 2020
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The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

By BuzzInContent Bureau | September 04, 2020
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The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

By BuzzInContent Bureau | September 02, 2020
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WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

By Akansha Srivastava | August 31, 2020
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As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

By BuzzInContent Bureau | August 25, 2020
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Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

By BuzzInContent Bureau | August 24, 2020
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With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

By Payal Shah Karwa | August 20, 2020
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The online cosmetics and beauty store will celebrate powerful stories of women, brought to life with Netflix's upcoming films Gunjan Saxena: The Kargil Girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba

By BuzzInContent Bureau | August 18, 2020
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The recipes were crowd-sourced in a contest in June. The brand received over 100 entries and the top 20 recipes were chosen to be featured in the Hide & Seek #WhipItUp cookbook

By BuzzInContent Bureau | August 17, 2020
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