As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

The seven-episode web series will be released on July 12 with new episodes releasing weekly. The storyline of the series is set in the 90s with the aim of giving a nostalgic feel to viewers

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

ImMature has been created by Sameer Saxena and written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry. ImMature is a five-episode coming-of-age story about the first adventures in a young man's life

The web series will show the beautiful homes of celebrities like Sourav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan along his wife Mini Mathur and music sensations Monica Dogra and Anirudh Ravichandran

RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air

In a panel discussion at the Content Marketing Summit, Delhi, on February 15, platform owners discussed subjects like content marketing in the world of multi-channel publishers, can brands become publishers with consistent content and the need and role of

RS Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), shares how the Amul Moppet was born, the first topical featuring her and their mantra that success can only be measured through top-of-mind recall

Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers