The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

The first season of this reality web series is set to have six episodes

Singh will be driving LimeRoad's Content and Community strategy while rapidly accelerating in video

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

The latest season of the initiative is themed ‘Experiences' and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives more meaningful

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams