BuzzInContent caught up with the CMO of the company that has brands such as Naukri.com, Jeevansathi.com, Shiksha.com and 99acres.com, to talk about various challenges related to the content marketing space in India

The #Unstereotype campaign recognises and showcases stories of Aloknanda Roy, Pratima Poddar and Nilanjana Banerjee, who share their experiences of breaking stereotypes

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan

The last date to submit entries is March 20, 2020. The awards will be held on April 17, 2020, in Mumbai. Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019 and February 29, 2020. The awards will be judged by a coveted set of Grand and Executive juries

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love

Introduces major tech additions to its app such as live audio and video engagement to cater to a larger vernacular audience

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

To promote and celebrate the love of talent and passion, the brands brought two visually impaired musicians, Veer Mulraj, Sachin Patil and Bollywood composer Raghav Sachar to create soulful music

The campaign #TakeOnTheWorld is the real-life journey of the 16-year-old batter who will play for India at the Women's T20 World Cup that begins February 21. It will be broadcast exclusively on the Star Sports Network and Hotstar

D'sa joins from Royal Enfield where he handled the content requirements of India's largest middleweight motorcycle company

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet

The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

In an exclusive interaction with BuzzInContent, Anirudh Pandita, Co-Founder, discusses how the three key pillars—OTT partnerships, branded content and e-sports platform Loco—will help chart the content company's growth journey