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The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

By BuzzInContent Bureau | August 29, 2019
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Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

By BuzzInContent Bureau | August 29, 2019
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Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

By BuzzInContent Bureau | August 28, 2019
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Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

By Akanksha Nagar | August 27, 2019
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In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

By Shradha Mishra | August 26, 2019
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This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

By BuzzInContent Bureau | August 26, 2019
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The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives

By BuzzInContent Bureau | August 21, 2019
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The campaign has influencers from all walks of life sharing their ‘Find My Kind' stories driving conversation about the path they have chosen and the relationship they seek. The engagement through influencers fetched the brand over five million impressions

By BuzzInContent Bureau | August 21, 2019
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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

By Akanksha Nagar | August 21, 2019
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The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley

By BuzzInContent Bureau | August 20, 2019
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In an exhaustive interview with BuzzInContent, the founders of the content company, Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, talk about their expansion plans, content strategy and perspective on the content marketing space growing in India

By Akansha Srivastava | August 20, 2019
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A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

By BuzzInContent Bureau | August 19, 2019
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The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

By BuzzInContent Bureau | August 19, 2019
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It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt

By BuzzInContent Bureau | August 16, 2019
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BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

By BuzzInContent Bureau | August 14, 2019
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The show is the brand's annual property that celebrates inspirational stories of women who overcome all odds to show their inner strength and make a visible change in the society

By BuzzInContent Bureau | August 14, 2019
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The content company is known to have expertise in motorsports content creation

By BuzzInContent Bureau | August 14, 2019
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In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava | August 13, 2019
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