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In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

By Akanksha Nagar | January 20, 2020
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The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

By BuzzInContent Bureau | January 20, 2020
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Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting

By BuzzInContent Bureau | January 17, 2020
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The fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution

By BuzzInContent Bureau | January 17, 2020
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Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

By BuzzInContent Bureau | January 16, 2020
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The anthem has been launched to build excitement for the next races among its audience and strengthen its fan base

By BuzzInContent Bureau | January 16, 2020
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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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In association with Hyundai, Gobble launched its new series ‘Love Travel Repeat, which has five episodes where the lead characters embark on a road trip from Mumbai to Bengaluru. Their adventures are decided by the audiences' suggestions received online

By BuzzInContent Bureau | January 10, 2020
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The video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes

By BuzzInContent Bureau | January 08, 2020
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User-generated content platform for women Momspresso.com revealed insights into the explosive growth of regional content

By BuzzInContent Bureau | January 08, 2020
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Launched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base

By BuzzInContent Bureau | January 07, 2020
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Kolhi posted a picture on Instagram, which shows him in 2010, holding a pair of Puma flipflops in one side. The second side shows him holding a sports shoes of the same brand of which he is now the brand ambassador

By BuzzInContent Bureau | January 07, 2020
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After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

By BuzzInContent Bureau | January 07, 2020
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In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

By Akanksha Nagar | January 06, 2020
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As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

By BuzzInContent Bureau | January 06, 2020
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Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

By BuzzInContent Bureau | January 06, 2020
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The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

By BuzzInContent Bureau | January 03, 2020
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