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As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

By BuzzInContent Bureau | May 14, 2019
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The lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers

By BuzzInContent Bureau | May 13, 2019
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In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

By Shradha Mishra | May 10, 2019
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Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

By BuzzInContent Bureau | May 09, 2019
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Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

By Akansha Srivastava | May 07, 2019
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Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game

By BuzzInContent Bureau | May 07, 2019
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The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

By BuzzInContent Bureau | May 06, 2019
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Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

By Akanksha Nagar | May 03, 2019
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Times Network's youth entertainment channel Zoom launched its content division ‘Zoom Studios' last year and has been creating a lot of content for brands since then. BuzzInContent.com caught up with Gandhi, President, Revenue, Times Network to talk about the kind of offerings that the studio has for brands

By Swagata Panjari | May 02, 2019
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After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp

By Akansha Srivastava | April 30, 2019
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The month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals

By BuzzInContent Bureau | April 29, 2019
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The narrative of a new film ‘Always Running', which uses Mumbai as the backdrop, is being showcased at the adidas Running Film Festival being hosted across four continents. It is one of seven films selected out of over 45 cities that submitted their entries

By BuzzInContent Bureau | April 29, 2019
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Complementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand

By BuzzInContent Bureau | April 26, 2019
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The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

By BuzzInContent Bureau | April 25, 2019
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AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

By BuzzInContent Bureau | April 24, 2019
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The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

By Akansha Srivastava | April 23, 2019
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The Chinese video app told the Supreme Court that the interim order was passed without hearing them

By BuzzInContent Bureau | April 23, 2019
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The stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform

By BuzzInContent Bureau | April 22, 2019
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