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BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love

By Akansha Srivastava | April 01, 2019
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Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative

By BuzzInContent Bureau | March 28, 2019
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In an interaction with BuzzInContent.com, Chief Content Officer and Head of TVF Originals shares what all a brand drives from branded content. He talks about the freedom of creators and how marketers and creators are evolving to make sure a brand isn't force-fitted in any branded content

By Akanksha Nagar | March 28, 2019
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In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

By Akansha Srivastava | March 26, 2019
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The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

By BuzzInContent Bureau | March 26, 2019
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FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

By BuzzInContent Bureau | March 26, 2019
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On World Oral Health Day, the toothpaste brand launched ‘Hello Sensodyne', a technology innovation that one can launch on Google Assistant on any smartphone and say ‘Hello Sensodyne' to know the symptoms, causes and ways to manage tooth sensitivity

By BuzzInContent Bureau | March 25, 2019
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Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

By BuzzInContent Bureau | March 19, 2019
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Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

By BuzzInContent Bureau | March 19, 2019
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As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

By Akanksha Nagar | March 18, 2019
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The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

By BuzzInContent Bureau | March 15, 2019
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The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

By BuzzInContent Bureau | March 14, 2019
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Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

By Akansha Srivastava | March 14, 2019
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YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

By BuzzInContent Bureau | March 13, 2019
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At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

By Akanksha Nagar | March 12, 2019
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As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

By BuzzInContent Bureau | March 12, 2019
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The 3D animation film created by Delhi-based branded entertainment agency Humour Me captures the essence of the brand's ideology by revolving the storyline around the brand mascot and how he relentlessly chases something that he wants and succeeds towards the end despite all odds

By BuzzInContent Bureau | March 12, 2019
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The web series made by TVF's Screenpatti is a story of five friends that go on a reunion road trip

By BuzzInContent Bureau | March 12, 2019
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