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In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

By BuzzInContent Bureau | February 25, 2019
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The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com

By BuzzInContent Bureau | February 20, 2019
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Gaurav Thakur, Director of Marketing and Business Development, ESPN, and Sambit Bal, Editor-in-Chief of ESPNCricinfo, speak about the platform's strategy in 2019 with BuzzInContent.com

By Akansha Srivastava | February 19, 2019
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Srivastava | February 19, 2019
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The beer brand has partnered with Indian rapper Divine aka Vivian Fernandes, whose music resonates with the brand's positioning

By BuzzInContent Bureau | February 15, 2019
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In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

By BuzzInContent Bureau | February 14, 2019
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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

By Akansha Srivastava | February 12, 2019
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The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

By BuzzInContent Bureau | February 12, 2019
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He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

By BuzzInContent Bureau | February 11, 2019
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Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

By BuzzInContent Bureau | February 07, 2019
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The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

By BuzzInContent Bureau | February 07, 2019
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The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

By BuzzInContent Bureau | February 06, 2019
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The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader

By BuzzInContent Bureau | February 06, 2019
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The software and content company has roped in Naveen Kallur as Business Head

By BuzzInContent Bureau | February 05, 2019
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Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide

By BuzzInContent Bureau | January 30, 2019
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In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

By BuzzInContent Bureau | January 29, 2019
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The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

By BuzzInContent Bureau | January 28, 2019
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