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The General Manager & Head Communications at Coca-Cola India & South West Asia at Coca-Cola India talks about the company's focus on content and their platform 'Journey'.

By Akansha Srivastava | September 20, 2018
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Mahindra Group has taken the content route in order to dispel the misconceptions around education for the girl child with #LadkiHaathSeNikalJayegi initiative. BuzzInContent caught up with Vivek Nayer, Chief Marketing Officer - Group Corporate Brand, Mahindra & Mahindra Ltd, to talk upon the rationale behind taking content route for the initiative.

By Karuna Sharma | September 18, 2018
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In the 30-minute video episodes, influencers and artists will speak about their forte and perform acts to present the audience with a blend of audio and visual food for thought

By BuzzInContent Bureau | September 28, 2020
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In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

By BuzzInContent Bureau | September 28, 2020
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Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

By BuzzInContent Bureau | September 25, 2020
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Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

By BuzzInContent Bureau | September 25, 2020
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Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

By BuzzInContent Bureau | September 25, 2020
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Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business

By BuzzInContent Bureau | September 25, 2020
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BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

By Hamsini Shivakumar | September 23, 2020
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The campaign aims at creating much-needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has created open conversations where women are sharing their experiences and insights about managing PCOS

By BuzzInContent Bureau | September 23, 2020
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The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

By BuzzInContent Bureau | September 18, 2020
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Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube

By BuzzInContent Bureau | September 17, 2020
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

By BuzzInContent Bureau | September 17, 2020
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

By Akansha Srivastava | September 15, 2020
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Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

By Niraj Sharma | September 14, 2020
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The documentary shows how various individuals dealt with the pandemic as one community across the globe and highlights their contributions along with the discovery of their deeper self

By BuzzInContent Bureau | September 14, 2020
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Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast will replace HOG as the official publication of Harley-Davidson Motor Company. The magazine is printed four times annually, with a circulation of more than 50,000 copies in the United States plus 1.5 lakh copies internationally

By BuzzInContent Bureau | September 14, 2020
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