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Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

By Rushabh Gandhi | January 15, 2019
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The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

By BuzzInContent Bureau | January 14, 2019
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Marketers will gain additional access to 20% more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements

By BuzzInContent Bureau | January 10, 2019
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Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs

By BuzzInContent Bureau | January 10, 2019
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BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by

By BuzzInContent Bureau | January 08, 2019
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In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

By Akansha Srivastava | January 08, 2019
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The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

By BuzzInContent Bureau | January 07, 2019
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Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

By BuzzInContent Bureau | January 04, 2019
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How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits

By BuzzInContent Bureau | January 02, 2019
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The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

By BuzzInContent Bureau | January 02, 2019
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As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

By BuzzInContent Bureau | January 02, 2019
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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Srivastava | December 26, 2018
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The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

By BuzzInContent Bureau | December 26, 2018
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Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

By BuzzInContent Bureau | December 24, 2018
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Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

By BuzzInContent Bureau | December 18, 2018
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BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

By BuzzInContent Bureau | December 14, 2018
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Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

By BuzzInContent Bureau | December 12, 2018
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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Srivastava | December 11, 2018
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