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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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Entry deadline: March 20, 2020

By BuzzInContent Bureau | February 24, 2020
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Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

By BuzzInContent Bureau | February 24, 2020
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Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

By BuzzInContent Bureau | February 24, 2020
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Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

By BuzzInContent Bureau | February 24, 2020
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The campaign crafted by FCB Ulka is part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai

By BuzzInContent Bureau | February 24, 2020
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Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan

By BuzzInContent Bureau | February 24, 2020
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45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

By BuzzInContent Bureau | February 20, 2020
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The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

By BuzzInContent Bureau | February 19, 2020
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

By BuzzInContent Bureau | February 18, 2020
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Through the campaign, the brand wants to reach out to the young student community that can encourage and drive a mindset change among other people to take the pledge of donating their eyes

By BuzzInContent Bureau | February 18, 2020
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With topics pertaining to infants, toddlers and pre-teens, the platform will attempt to answer every question that a parent may have while raising their child and help create a community of parents that can rely on each other

By BuzzInContent Bureau | February 18, 2020
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The new series features women luminaries from various walks of life to discuss the need for health insurance with an aim to encourage and empower women to be financially independent

By BuzzInContent Bureau | February 18, 2020
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According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

By BuzzInContent Bureau | February 18, 2020
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Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

By Akanksha Nagar | February 17, 2020
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BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

By BuzzInContent Bureau | February 14, 2020
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The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

By BuzzInContent Bureau | February 14, 2020
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