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McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

By BuzzInContent Bureau | June 11, 2020
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The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco

By BuzzInContent Bureau | June 11, 2020
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Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

By Akanksha Nagar | June 09, 2020
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The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram

By BuzzInContent Bureau | June 08, 2020
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The video, in a fun way to entertain viewers, shows how most of us have been dealing with the absence of beer

By Nisha Qureshi | June 08, 2020
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According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

By BuzzInContent Bureau | June 05, 2020
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Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

By BuzzInContent Bureau | June 04, 2020
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In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

By BuzzInContent Bureau | June 03, 2020
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The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

By Akanksha Nagar | June 01, 2020
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The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

By BuzzInContent Bureau | June 01, 2020
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The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

By BuzzInContent Bureau | May 29, 2020
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In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar | May 28, 2020
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These recipes, along with 100 others, are also available on the brand's website www.milkmaid.in

By BuzzInContent Bureau | May 28, 2020
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The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

By BuzzInContent Bureau | May 28, 2020
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YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

By BuzzInContent Bureau | May 27, 2020
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With the video launch, the brand also announced Khurrana as their brand ambassador

By BuzzInContent Bureau | May 27, 2020
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FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

By BuzzInContent Bureau | May 27, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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