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The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

By BuzzInContent Bureau | May 26, 2020
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The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

By BuzzInContent Bureau | May 22, 2020
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The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

By BuzzInContent Bureau | May 21, 2020
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The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

By BuzzInContent Bureau | May 21, 2020
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BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

By Akansha Srivastava | May 20, 2020
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As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session

By BuzzInContent Bureau | May 19, 2020
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BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

By Akansha Srivastava | May 18, 2020
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Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

By BuzzInContent Bureau | May 15, 2020
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The campaign co-created with Supari Studios encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19

By BuzzInContent Bureau | May 13, 2020
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Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

By BuzzInContent Bureau | May 13, 2020
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In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

By Akansha Srivastava | May 12, 2020
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The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

By BuzzInContent Bureau | May 08, 2020
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Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

By BuzzInContent Bureau | May 07, 2020
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The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

By BuzzInContent Bureau | May 06, 2020
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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

By Akanksha Nagar | May 04, 2020
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With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

By BuzzInContent Bureau | May 04, 2020
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The programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media

By BuzzInContent Bureau | May 04, 2020
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